Harnessing the future of digital business

More than 100 people attended a networking lunch with guest speaker Karen Lawson, CEO of CareerOne, who spoke about how to harness the future of digital business to help increase sales, networking opportunities and customer service.

CareerOne CEO Karen Lawson
Karen Lawson

“Technology now enables communication and social media is amplifying the speed at which that technology is broadcast around the world,” Ms Lawson said.

“In short, we are facing an evolution of our society from a world of ownership to a world of access to assets.”

Speaking at TAFE Queensland East Coast on 10 October, Ms Lawson spoke about collaborative consumption, an arrangement where people shared access to products or services, rather than having individual ownership.

“Companies must evolve their business models to avoid becoming disintermediated by customers who connect with each other.”

Ms Lawson was invited to speak at the networking lunch following her successful presentation at the Sunshine Coast Business Expo in May.

Mick Graham, Vickie Johnson, Russell Mason
Mick Graham, Vickie Johnson, Russell Mason

Last week’s event also featured presentations by Sunshine Coast Mayor Mark Jamieson who provided an overview of the Digital Sunshine Coast: Draft Action Plan,  TAFE Queensland East Coast talking about new markets and jobs, and Maroochydore Chamber of Commerce launched its new website and logo.

View Karen Lawson’s presentation Collaborative consumption October 2014.

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