Committee member profile: Judi Lalor

Judi is a Partner of Firstpoint Marketing and Communications – a boutique international strategic, marketing, media and PR agency with bases in Europe and Australia.

As a passionate communicator, brand builder and destination marketer, her work on the Sunshine Coast has included award-winning tourism campaigns, brand, precinct and event development; Sunshine Coast Light Rail Feasibility Study and Noosa Council sector profiles.

With a passion for sustainable development, Judi manages the media and publicity for the World Solar Challenge; and has worked extensively with NGOs, start-ups and tourism partners in the Asia Pacific Region.

Judi is a Board Director of Tourism Noosa and Chair of its Marketing and Events Committee and she is also a committee member of the Noosa Junction Association.

Q&A with Judi

What do you see as the biggest opportunities on the Sunshine Coast in the next two years? The Sunshine Coast Airport expansion and what that could mean for food and agribusiness in particular – especially if we can leverage our brand. Attraction of knowledge-based businesses and talent who can leverage digital opportunities, work from anywhere and are attracted by our lifestyle.

What made you want to join the RDA Committee? I joined because of my interest in cross-sector work and chance to work with a diverse and talented team.

If you could change one thing about the Sunshine Coast what would it be? I’d retain young talent and build stronger pathways between education and industry specific to growth sectors and opportunities on the coast.

What is the best advice you have ever been given? Every day, do something you love with people you like.

What’s the most interesting thing about you that we wouldn’t learn from your résumé alone? I’m a bit of a foodie – I especially love Thai. I think food connects us and I will travel for ingredients, knowledge and to taste something new.

What’s your favourite place on the Coast to spend your weekend? Anywhere with family and friends that involves beach, coffee, food and wine!

Regional Development Australia (RDA) Sunshine Coast is part of a national network of 52 committees made up of local leaders who work with all levels of government, business and community groups to support the development of their regions.

Find out more about the RDA Sunshine Coast Committee here.

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